A hub of news and insight.
OnePlus has had a very solid start to 2024 with the release of the OnePlus 12 and the OnePlus 12R. While both phones look very similar, one is a flagship, while the other is a more budget-friendly option with slightly lesser specs. Though both devices’ cameras appear similar at first glance, they’re actually quite different.…
If you own a Harley and spend a lot of time on the open road, you might be interested in Harley-Davidson’s outdoor gear. Harley-Davidson makes tents, canopies, umbrellas, foldable chairs and tables, and all kinds of coolers. Harley-Davidson’s camping and outdoor products are designed in the same timeless spirit as their motorcycles, incorporating the iconic…
Vancouver-based Telus is offering a ‘Buy One, Plant One’ deal for Earth Month. From April 18th to May 16th, Telus pledges to plant a tree for every new or certified pre-owned Android device purchased by a new or returning customer (including business customers), up to 50,000 trees. However, Telus’ website notes in the fine print…
If you didn’t already know that Google was going heavy on AI, major reorganization news out of the Search giant today should finally help you realize that they believe AI is the future and they need teams working closer together to realize it. Google CEO Sundar Pichai announced a new “Platforms and Devices” team that…
Dell has one of the most extensive laptop lineups around, ranging from the budget-oriented Inspiron to super-powerful Precision workstations. You’ll find Dell laptops on many of our best-of lists, including best laptops and best business laptops. If you’re looking for a premium laptop, you’ll have to decide between a consumer-oriented XPS and a business-focused Latitude.…
A number of HEMI engines today use cylinder deactivation systems like MDS, which is short for Multiple Displacement System, to improve fuel economy. If you have a vehicle with a V8 engine, MDS will turn off four of the eight cylinders without you noticing a significant reduction in power or speed. This deactivation of half…
Scent marketing leverages the influence of fragrance to shape consumer perceptions and behaviours in commercial environments. This approach, also known as olfactory marketing, aroma branding, or ambient scent marketing, involves the deliberate diffusion of tailored fragrances to enhance a company’s value perception, encourage longer customer visits, attract new clientele, and ultimately boost sales. The underlying…
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…
Campaign’s weekly round-up of the hires, departures and promotions across adland.
Two boards become one as supervisory and management boards merge.
